Following speech was
given
at a meeting of the German Informatics Society
(Gesellschaft für
Informatik)
on October 11, 1990 in Stuttgart
sponsored by IBM-Germany
by Neil Postman
(1931 - 2003)
The great English (he means
Irish!)
playwright
and social philosopher George Bernard Shaw once remarked that all
professions
are conspiracies against the common folk. He meant that those who
belong
to elite trades - physicians, lawyers, teachers, and scientists -
protect
their special status by creating vocabularies that are incomprehensible
to the general public. This process prevents outsiders from
understanding
what the profession is doing and why - and protects the insiders from
close
examination and criticism. Professions, in other words, build
forbidding
walls of technical gobbledegook over which the prying and alien eye
cannot
see.
Unlike George Bernard Shaw, I
raise no
complaint against this, for I consider myself a professional teacher
and
appreciate technical gobbledegook as much as anyone. But I do not
object
if occasionally someone who does not know the secrets of my trade is
allowed
entry to the inner halls to express an untutored point of view. Such a
person may sometimes give a refreshing opinion or, even better, see
something
in a way that the professionals have overlooked.
I believe I have been invited to
speak
at this conference for just such a purpose. I do not know very much
more
about computer technology than the average person - which isn't very
much.
I have little understanding of what excites a computer programmer or
scientist,
and in examining the descriptions of the presentations at this
conference,
I found each one more mysterious than the next. So, I clearly qualify
as
an outsider.
But I think that what you want
here is
not merely an outsider but an outsider who has a point of view that
might
be useful to the insiders. And that is why I accepted the invitation to
speak. I believe I know something about what technologies do to
culture,
and I know even more about what technologies undo in a culture. In
fact,
I might say, at the start, that what a technology undoes is a subject
that
computer experts apparently know very little about. I have heard many
experts
in computer technology speak about the advantages that computers will
bring.
With one exception - namely, Joseph Weizenbaum - I have never heard
anyone
speak seriously and comprehensively about the disadvantages of computer
technology, which strikes me as odd, and makes me wonder if the
profession
is hiding something important. That is to say, what seems to be lacking
among computer experts is a sense of technological modesty.
After all, anyone who has
studied the
history
of technology knows that technological change is always a Faustian
bargain:
Technology giveth and technology taketh away, and not always in equal
measure.
A new technology sometimes creates more than it destroys. Sometimes, it
destroys more than it creates. But it is never one-sided.
The invention of the printing
press is
an excellent example. Printing fostered the modern idea of
individuality
but it destroyed the medieval sense of community and social
integration.
Printing created prose but made poetry into an exotic and elitist form
of expression. Printing made modern science possible but transformed
religious
sensibility into an exercise in superstition. Printing assisted in the
growth of the nation-state but, in so doing, made patriotism into a
sordid
if not a murderous emotion.
Another way of saying this is
that a
new
technology tends to favor some groups of people and harms other groups.
School teachers, for example, will, in the long run, probably be made
obsolete
by television, as blacksmiths were made obsolete by the automobile, as
balladeers were made obsolete by the printing press. Technological
change,
in other words, always results in winners and losers.
In the case of computer
technology,
there
can be no disputing that the computer has increased the power of
large-scale
organizations like military establishments or airline companies or
banks
or tax collecting agencies. And it is equally clear that the computer
is
now indispensable to high-level researchers in physics and other
natural
sciences. But to what extent has computer technology been an advantage
to the masses of people? To steel workers, vegetable store owners,
teachers,
automobile mechanics, musicians, bakers, brick layers, dentists and
most
of the rest into whose lives the computer now intrudes? These people
have
had their private matters made more accessible to powerful
institutions.
They are more easily tracked and controlled; they are subjected to more
examinations, and are increasingly mystified by the decisions made
about
them. They are more often reduced to mere numerical objects. They are
being
buried by junk mail. They are easy targets for
advertising agencies and political
organizations.
The schools teach their children to operate computerized systems
instead
of teaching things that are more valuable to children. In a word,
almost
nothing happens to the losers that they need, which is why they are
losers.
It is to be expected that the
winners -
for example, most of the speakers at this conference - will encourage
the
losers to be enthusiastic about computer technology. That is the way of
winners, and so they sometimes tell the losers that with personal
computers
the average person can balance a checkbook more neatly, keep better
track
of recipes, and make more logical shopping lists. They also tell them
that
they can vote at home, shop at home, get all the information they wish
at home, and thus make community life unnecessary. They tell them that
their lives will be conducted more efficiently, discreetly neglecting
to
say from whose point of view or what might be the costs of such
efficiency.
Should the losers grow
skeptical, the
winners
dazzle them with the wondrous feats of computers, many of which have
only
marginal relevance to the quality of the losers' lives but which are
nonetheless
impressive. Eventually, the losers succumb, in part because they
believe
that the specialized knowledge of the masters of a computer technology
is a form of wisdom. The masters, of course, come to believe this as
well.
The result is that certain questions do not arise, such as, to whom
will
the computer give greater power and freedom, and whose power and
freedom
will be reduced?
Now, I have perhaps made all of
this
sound
like a wellplanned conspiracy, as if the winners know all too well what
is being won and what lost. But this is not quite how it happens, for
the
winners do not always know what they are doing, and where it will all
lead.
The Benedictine monks who invented the mechanical clock in the 12th and
13th centuries believed that such a clock would provide a precise
regularity
to the seven periods of devotion they were required to observe during
the
course of the day. As a matter of fact, it did. But what the monks did
not realize is that the clock is not merely a means of keeping track of
the hours but also of synchronizing and controlling the actions of men.
And so, by the middle of the 14th century, the clock had moved outside
the walls of the monastery, and brought a new and precise regularity to
the life of the workman and the merchant. The mechanical clock made
possible
the idea of regular production, regular working hours, and a
standardized
product. Without the clock, capitalism would have been quite
impossible.
And so, here
is a great paradox: the clock was invented
by men who wanted to devote themselves more rigorously to God; and it
ended
as the technology of greatest use to men who wished to devote
themselves
to the accumulation of money. Technology always has unforeseen
consequences,
and it is not always clear, at the beginning, who or what will win, and
who or what will lose.
I might add, by way of another
historical
example, that Johann Gutenberg was by all accounts a devoted Christian
who would have been horrified to hear Martin Luther, the accursed
heretic,
declare that printing is "God's highest act of grace, whereby the
business
of the Gospel is driven forward." Gutenberg thought his invention would
advance the cause of the Holy Roman See, whereas in fact, it turned out
to bring a revolution which destroyed the monopoly of the Church.
We may well ask ourselves, then,
is
there
something that the masters of computer technology think they are doing
for us which they and we may have reason to regret? I believe there is,
and it is suggested by the title of my talk, "Informing Ourselves to
Death".
In the time remaining, I will try to explain what is dangerous about
the
computer, and why. And I trust you will be open enough to consider what
I have to say. Now, I think I can begin to get at this by telling you
of
a small experiment I have been conducting, on and off, for the past
several
years. There are some people who describe the experiment as an exercise
in deceit and exploitation but I will rely on your sense of humor to
pull
me through.
Here's how it works: It is best
done in
the morning when I see a colleague who appears not to be in possession
of a copy of {The New York Times}. "Did you read The Times this
morning?,"
I ask. If the colleague says yes, there is no experiment that day. But
if the answer is no, the experiment can proceed. "You ought to look at
Page 23," I say. "There's a fascinating article about a study done at
Harvard
University." "Really? What's it about?" is the usual reply. My choices
at this point are limited only by my imagination. But I might say
something
like this: "Well, they did this study to find out what foods are best
to
eat for losing weight, and it turns out that a normal diet supplemented
by chocolate eclairs, eaten six times a day, is the best approach. It
seems
that there's some special nutrient in theeclairs - encomial dioxin -
that
actually uses up calories at an incredible rate."
Another possibility, which I
like to
use
with colleagues who are known to be health conscious is this one: "I
think
you'll want to know about this," I say. "The neuro-physiologists at the
University of Stuttgart have uncovered a connection between jogging and
reduced intelligence. They tested more than 1200 people over a period
of
five years, and found that as the number of hours people jogged
increased,
there was a corresponding decrease in their intelligence. They don't
know
exactly why but there it is."
I'm sure, by now, you understand
what
my
role is in the experiment: to report something that is quite ridiculous
- one might say, beyond belief. Let me tell you, then, some of my
results:
Unless this is the second or third time I've tried this on the same
person,
most people will believe or at least not disbelieve what I have told
them.
Some- times they say: "Really? Is that possible?" Sometimes they do a
double-take,
and reply, "Where'd you say that study was done?" And sometimes they
say,
"You know, I've heard something like that."
Now, there are several
conclusions that
might be drawn from these results, one of which was expressed by H. L.
Mencken fifty years ago when he said, there is no idea so stupid that
you
can't find a professor who will believe it. This is more of an
accusation
than an explanation but in any case I have tried this experiment on
non-professors
and get roughly the same results. Another possible conclusion is one
expressed
by George Orwell - also about 50 years ago - when he remarked that the
average person today is about as naive as was the average person in the
Middle Ages. In the Middle Ages people believed in the authority of
their
religion, no matter what. Today, we believe in the authority of our
science,
no matter what.
But I think there is still
another and
more important conclusion to be drawn, related to Orwell's point but
rather
off at a right angle to it. I am referring to the fact that the world
in
which we live is very nearly incomprehensible to most of us. There is
almost
no fact - whether actual or imagined - that will surprise us for very
long,
since we have no comprehensive and consistent picture of the world
which
would make the fact appear as an unacceptable contradiction. We believe
because there is no reason not to believe. No social, political,
historical,
metaphysical, logical or spiritual reason. We live in a world that, for
the most part, makes no sense to us. Not even technical sense. I don't
mean to try my experiment on this audience, especially after having
told
you about it, but if I informed you that the seats you are presently
occupying
were actually made by a special process which uses the skin of a
Bismark
herring, on what grounds would you dispute me? For all you know -
indeed,
for all I know - the skin of a Bismark herring could have made the
seats
on which you sit. And if I could get an industrial chemist to confirm
this
fact by describing some incomprehensible process by which it was done,
you would probably tell someone tomorrow that you spent the evening
sitting
on a Bismark herring.
Perhaps I can get a bit closer
to the
point
I wish to make with an analogy: If you opened a brand-new deck of
cards,
and started turning the cards over, one by one, you would have a pretty
good idea of what their order is. After you had gone from the ace of
spades
through the nine of spades, you would expect a ten of spades to come up
next. And if a three of diamonds showed up instead, you would be
surprised
and wonder what kind of deck of cards this is. But if I gave you a deck
that had been shuffled twenty times, and then asked you to turn the
cards
over, you would not expect any card in particular - a three of diamonds
would be just as likely as a ten of spades. Having no basis for
assuming
a given order, you would have no reason to react with disbelief or even
surprise to whatever card turns up.
The point is that, in a world
without
spiritual
or intellectual order, nothing is unbelievable; nothing is predictable,
and therefore, nothing comes as a particular surprise. In fact,
George
Orwell was more than a little unfair to the average person in the
Middle
Ages. The belief system of the Middle Ages was rather like my brand-new
deck of cards. There existed an ordered, comprehensible world-view,
beginning
with the idea that all knowledge and goodness come from God. What the
priests
had to say about the world was derived from the logic of their
theology.
There was nothing arbitrary about the things people were asked to
believe,
including the fact that the world itself was created at 9 AM on October
23 in the year 4004 B. C. That could be explained, and was, quite
lucidly, to the satisfaction of anyone.
So could the fact that 10,000 angels could dance on the head of a pin.
It made quite good sense, if you believed that the Bible is the
revealed
word of God and that the universe is populated with angels. The
medieval
world was, to be sure, mysterious and filled with wonder, but it was
not
without a sense of order. Ordinary men and women might not clearly
grasp
how the harsh realities of their lives fit into the grand and
benevolent
design, but they had no doubt that there was such a design, and their
priests
were well able, by deduction from a handful of principles, to make it,
if not rational, at least coherent.
The situation we are presently
in is
much
different. And I should say, sadder and more confusing and certainly
more
mysterious. It is rather like the shuffled deck of cards I referred to.
There is no consistent, integrated conception of the world which serves
as the foundation on which our edifice of belief rests. And therefore,
in a sense, we are more naive than those of the Middle Ages, and more
frightened,
for we can be made to believe almost anything. The skin of a Bismark
herring
makes about as much sense as a vinyl alloy or encomial dioxin.
Now, in a way, none of this is
our
fault.
If I may turn the wisdom of Cassius on its head: the fault is not in
ourselves
but almost literally in the stars. When Galileo turned his telescope
toward
the heavens, and allowed Kepler to look as well, they found no
enchantment
or authorization in the stars, only geometric patterns and equations.
God,
it seemed, was less of a moral philosopher than a master mathematician.
This discovery helped to give impetus to the development of physics but
did nothing but harm to theology. Before Galileo and Kepler, it was
possible
to believe that the Earth was the stable center of the universe, and
that
God took a special interest in our affairs. Afterward, the Earth became
a lonely wanderer in an obscure galaxy in a hidden corner of the
universe,
and we were left to wonder if God had any interest in us at all. The
ordered,
comprehensible world of the Middle Ages began to unravel because people
no longer saw in the stars the face of a friend.
And something else, which once
was our
friend, turned against us, as well. I refer to information. There was a
time when information was a resource that helped human beings to solve
specific and urgent problems of their environment. It is true enough
that
in the Middle Ages, there was a scarcity of information but its very
scarcity
made it both important and usable. This began to change, as everyone
knows,
in the late 15th century when a goldsmith named Gutenberg, from Mainz,
converted an old wine press into a printing machine, and in so doing,
created
what we now call an information explosion. Forty years after the
invention
of the press, there were printing machines in 110 cities in six
different
countries; 50 years after, more than eight million books had been
printed,
almost all of them filled with information that had previously not been
available to the average person. Nothing could be more misleading than
the idea that computer technology introduced the age of information.
The
printing press began that age, and we have not been free of it since.
But what started out as a
liberating
stream
has turned into a deluge of chaos. If I may take my own country as an
example,
here is what we are faced with: In America, there are 260,000
billboards;
11,520 newspapers; 11,556 periodicals; 27,000 video outlets for renting
tapes; 362 million tv sets; and over 400 million radios. There are
40,000
new book titles published every year (300,000 world-wide) and every day
in America 41 million photographs are taken, and just for the record,
over
60 billion pieces of advertising junk mail come into our mail boxes
every
year. Everything from telegraphy and photography in the 19th century to
the silicon chip in the twentieth has amplified the din of information,
until matters have reached such proportions today that for the average
person, information no longer has any relation to the solution of
problems.
The tie between information and
action
has been severed. Information is now a commodity that can be bought and
sold, or used as a form of entertainment, or worn like a garment to
enhance
one's status. It comes indiscriminately, directed at no one in
particular,
disconnected from usefulness; we are glutted with information, drowning
in information, have no control over it, don't know what to do with it.
And there are two reasons we do
not
know
what to do with it. First, as I have said, we no longer have a coherent
conception of ourselves, and our universe, and our relation to one
another
and our world. We no longer know, as the Middle Ages did, where we come
from, and where we are going, or why. That is, we don't know what
information
is relevant, and what information is irrelevant to our lives. Second,
we
have directed all of our energies and intelligence to inventing
machinery
that does nothing but increase the supply of information. As a
consequence,
our defenses against information glut have broken down; our information
immune system is inoperable. We don't know how to filter it out; we
don't
know how to reduce it; we don't know to use it. We suffer from a kind
of
cultural AIDS.
Now, into this situation comes
the
computer.
The computer, as we know, has a quality of universality, not only
because
its uses are almost infinitely various but also because computers are
commonly
integrated into the structure of other machines. Therefore it would be
fatuous of me to warn against every conceivable use of a computer. But
there is no denying that the most prominent uses of computers have to
do
with information. When people talk about "information sciences," they
are
talking about computers - how to store information, how to retrieve
information,
how to organize information. The computer is an answer to the
questions,
how can I get more information, faster, and in a more usable form?
These
would appear to be reasonable questions. But now I should like to put
some
other questions to you that seem to me more reasonable. Did Iraq invade
Kuwait because of a lack of information? If a hideous war should ensue
between Iraq and the U. S., will it happen because of a lack of
information?
If children die of starvation in Ethiopia, does it occur because of a
lack
of information? Does racism in South Africa exist because of a lack of
information? If criminals roam the streets of New York City, do they do
so because of a lack of information?
Or, let us come down to a more
personal
level: If you and your spouse are unhappy together, and end your
marriage
in divorce, will it happen because of a lack of information? If your
children
misbehave and bring shame to your family, does it happen because of a
lack
of information? If someone in your family has a mental breakdown, will
it happen because of a lack of information?
I believe you will have to
concede that
what ails us, what causes us the most misery and pain - at both
cultural
and personal levels - has nothing to do with the sort of information
made
accessible by computers. The computer and its information cannot answer
any of the fundamental questions we need to address to make our lives
more
meaningful and humane. The computer cannot provide an organizing moral
framework. It cannot tell us what questions are worth asking. It cannot
provide a means of understanding why we are here or why we fight each
other
or why decency eludes us so often, especially when we need it the most.
The computer is, in a sense, a magnificent toy that distracts us from
facing
what we most needed to confront - spiritual emptiness, knowledge of
ourselves,
usable conceptions of the past and future. Does one blame the computer
for this? Of course not. It is, after all, only a machine. But it is
presented
to us, with trumpets blaring, as at this conference, as a technological
messiah.
Through the computer, the
heralds say,
we will make education better, religion better, politics better, our
minds
better - best of all, ourselves better. This is, of course, nonsense,
and
only the young or the ignorant or the foolish could believe it. I said
a moment ago that computers are not to blame for this. And that is
true,
at least in the sense that we do not blame an elephant for its huge
appetite
or a stone for being hard or a cloud for hiding the sun. That is their
nature, and we expect nothing different from them. But the computer has
a nature, as well. True, it is only a machine but a machine designed to
manipulate and generate information. That is what computers do, and
therefore
they have an agenda and an unmistakable message.
The message is that through more
and
more
information, more conveniently packaged, more swiftly delivered, we
will
find solutions to our problems. And so all the brilliant young men and
women, believing this, create ingenious things for the computer to do,
hoping that in this way, we will become wiser and more decent and more
noble. And who can blame them? By becoming masters of this wondrous
technology,
they will acquire prestige and power and some will even become famous.
In a world populated by people who believe that through more and more
information,
paradise is attainable, the computer scientist is king. But I maintain
that all of this is a monumental and dangerous waste of human talent
and
energy. Imagine what might be accomplished if this talent and energy
were
turned to philosophy, to theology, to the arts, to imaginative
literature
or to education? Who knows what we could learn from such people -
perhaps
why there are wars, and hunger, and homelessness and mental illness and
anger.
As things stand now, the geniuses of computer technology will give us Star Wars, and tell us that is the answer to nuclear war. They will give us artificial intelligence, and tell us that this is the way to self-knowledge. They will give us instantaneous global communication, and tell us this is the way to mutual understanding. They will give us Virtual Reality and tell us this is the answer to spiritual poverty. But that is only the way of the technician, the fact-mongerer, the information junkie, and the technological idiot.
Here is what Henry David Thoreau told us:
"All our inventions are but improved means to an unimproved end."Here is what Goethe told us:
"One should, each day, try to hear a little song, read a good poem, see a fine picture, and, if it is possible, speak a few reasonable words."And here is what Socrates told us:
"The unexamined life is not worth living."And here is what the prophet Micah told us:
"What does the Lord require of thee but to do justly, and to love mercy and to walk humbly with thy God?"And I can tell you - if I had the time (although you all know it well enough) - what Confucius, Isaiah, Jesus, Mohammed, the Buddha, Spinoza and Shakespeare told us. It is all the same: There is no escaping from ourselves. The human dilemma is as it has always been, and we solve nothing fundamental by cloaking ourselves in technological glory.
Even the humblest cartoon
character
knows
this, and I shall close by quoting the wise old possum named Pogo,
created
by the cartoonist, Walt Kelley. I commend his words to all the
technological
utopians and messiahs present.
"We have met the enemy,"
Pogo
said,
"and he is us."
|
Photography
|
Neil Postman: Müssen Toaster sprechen? (Süddeutsche Zeitung, 15.5.1999) Neil Postman ist tot (www.heise.de) |
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